Is IFTTT great, or an Apple experience?

Apple experience = OK if you want to do exactly what they design, terrible if you don’t.  Can I make my own trigger?  No.  Can I make my own action?  No.  Can I customize the actions and triggers that are too simple for my needs?  No.  Do they decide which partner technologies to support?  Yes.  Do they support very many?  No.

If this, then that. We call 'this' the Trigger, and 'that' the Action. Together, it is a Recipe.